Fitinova or TrueCoach?
TrueCoach is simple and popular with English-speaking coaches, but its payments do not work in France. Fitinova is in French, with payments, nutrition and AI included.
Checked on 16 October 2026 on the vendors’ websites.
Choose TrueCoach if…
- You coach in English, in the US, UK, Canada or Australia.
- You want a simple workout editor and a large exercise video library.
- You work as a team: coaches are added at no extra cost.
Choose Fitinova if…
- You take payments in France: TrueCoach payments are not available there.
- You want nutrition with recipes, and an AI that writes your first drafts.
- You want an interface in French.
Checked on 16 October 2026 on the vendors’ websites.
| Criterion | Fitinova | TrueCoach |
|---|---|---|
| Price and trial | ||
| Entry price | €29 a month incl. VAT (Start, up to 10 active clients) | $29.98 a month up to 5 clients ($26.34 billed annually)1 |
| Plans | Four, based on active clients: €29, €59, €119, then from €299 | Starter (5 clients), Standard (20), Pro (50), beyond on request; extra coaches at no cost1 |
| Fees on your sales | 6% on your first takings of the month, tapering to 2%, on top of Stripe fees | 5% per transaction, processing fees included5 |
| Free trial | Yes14 days, no credit card | Yes14 days with no card1 |
| Day to day | ||
| Interface in French | YesYes — plus English, Spanish and Portuguese | NoNo: English only, per the vendor2 |
| Client app on iOS and Android | Coming soonBeing published on the App Store and Google Play | YesYes — 4.9/5 on the US App Store (35k reviews)3 |
| Nutrition and recipes | YesIncluded: 1,021 recipes calculated from the Ciqual table, generated days, shopping list | PartlyGoals, macros and MyFitnessPal; no recipe database found6 |
| Artificial intelligence | YesFitia: first drafts of programmes and sessions, draft replies — you approve | NoNo AI feature announced1 |
| Exercise library | Yes1,593 exercises, plus your own with your video links | Yes3,000+ exercise videos7 |
| Selling and payments | ||
| Built-in payments | YesYes, into your Stripe account: subscriptions, one-off payments, packs | PartlyIncluded, but only in the US, UK, Canada and Australia — not in France4 |
| Sales page | YesPublic page with your plans, payment and your sign-up questionnaire | PartlyPublic profile with an application form; no payment on the page found10 |
| App under your brand | NoNo: the app is called Fitinova; your brand is on your public page | PartlyLogo, colours and subdomain; no app published under your name9 |
| Your data | ||
| Data export | YesFull, at any time, in JSON and CSV | YesClients as CSV (with attendance and measurements), workouts as text8 |
- Yes
- Partly
- Add-on
- Coming soon
- No
Sources — the vendors’ official pages
- truecoach.co/pricing/
- help.truecoach.co/en/articles/2393524-truecoach-and-international-languages
- apps.apple.com/us/app/truecoach/id1439127794
- help.truecoach.co/en/articles/3497458-truecoach-payments
- help.truecoach.co/en/articles/3491685-understanding-processing-fees
- truecoach.co/nutrition-software/
- truecoach.co/features/video-exercise-library/
- help.truecoach.co/en/articles/5811721-how-to-export-clients
- help.truecoach.co/en/articles/2393617-enhanced-custom-theming
- truecoach.co/features/public-profiles/
Prices as each vendor displays them, in its own currency, with or without tax as it states; Fitinova’s include VAT. An error or a change? Write to us and we will correct it.
A comparison that grants the other side nothing is not believed.
- A simple pricing grid based on active clients, and coaches added at no extra cost.
- A highly rated client app: 4.9 on the US App Store with over 35,000 reviews.
- A fast workout editor that links videos automatically, and wearables from Standard.
TrueCoach exports your client list: it imports as it is.
- 01
Export from TrueCoach
Your client file, as CSV or Excel.
- 02
Drop it into Fitinova
The columns are recognised: name, email, goals, notes.
- 03
Invite your clients
One link each, or a grouped email invitation.
Fitinova or TrueCoach: your questions
Yes. TrueCoach exports your client list: drop the file into Fitinova, the columns are recognised, then invite your clients.
No: the vendor states that the product is available in English only. Fitinova is available in French, English, Spanish and Portuguese.
TrueCoach starts at $29.98 a month for up to 5 clients, and takes 5% per transaction where its payments are available. Fitinova starts at €29 a month incl. VAT for up to 10 active clients, with 6% on your first takings of the month, tapering to 2%, on top of Stripe fees.
Its published and highly rated app, its video library, and coaches added at no extra cost. Fitinova’s athlete app is still being published.
- Fitinova or Everfit?Free plan, integrations, à la carte add-ons
- Fitinova or Trainerize?The English-speaking benchmark, with add-ons
- Fitinova or HubFit?Large libraries, features by tier
- Fitinova or Hexfit?From Québec, health and wearables
- Fitinova or Azeoo?From Lyon, entry at €11 excl. VAT, white label
- Fitinova or Strivee?French, CrossFit and gyms
You need your method to survive your growth.
You did it for your first five athletes. Fitinova exists so you don’t have to give that up at forty.
No card required · 14-day trial · Your data, exportable