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What comes in. What stays. What leaves.

Recurring revenue, churn, coaching duration and client sources are calculated from your sales. Your athletes' training gets the same kind of board.

  • The month's payments, copied into a spreadsheet.
  • Instagram or word of mouth? Nobody wrote it down.
  • Missed sessions, noticed after the cancellation.

Your public page, programs sold, billing entered by hand: one board turns them into recurring revenue, new clients, churn and coaching duration.

Your numbers, in one place

Add a widget, move it, resize it: the board is yours.

Where your clients come from

The source of every sign-up, kept all the way to payment.

Ask your AI assistant

Connected to Claude or ChatGPT, read-only.

How long they stay, who's dropping off, why they leave. And upcoming cancellations, listed before they take effect.

How long they stay

Median coaching duration, offer by offer.

Revenue at risk

Two sessions planned, none done: what their subscription is worth.

Why they leave

The reason picked at cancellation, counted.

Adherence, load, RPE, tonnage and distance, from the sessions actually done. The same widget board, filtered by athlete or by program.

Who to watch, most serious first

Dropping off, pain, rising load: the reason on every row.

Load, week after week

RPE × minutes, from the sessions done.

Who's training, who has stopped

One row per athlete, one square per day, twelve weeks.

Any period exports as data, with its comparison. Lists with names in them, like unpaid bills and upcoming cancellations, stay on screen.

A report, not a screenshot

PDF, Excel or CSV, table by table.

The same numbers as on screen

Summary, recurring, collected, offers, cohorts, channels, with the gap.

Who sees your numbers

You and your admin. Not your coaches, not your assistant.

What you stop counting.

Feature
FitinovaCalculated from your sales
Spreadsheet and bank statementToday
Money
This month's recurring revenue
Included
PartlyRecounted by hand
Churn, on the first unpaid day
Included
Seen on the statement
Where each client came from
Included
PartlyIf you noted it
Upcoming cancellations
Included
No
Coaching duration by offer
Included
No
Training
Adherence across all your athletes
Included
PartlyCounted in your messages
Who to watch, most serious first
Included
No
An export with no personal data
Included
A screenshot
IncludedPartlyNo

Showing all rows

The questions coaches ask us

  • Yes. It reads the billing you enter on each athlete's profile, on top of sales from your public page and programs sold. A source filter separates the three.

You need your method to survive your growth.

You did it for your first five athletes. Fitinova exists so you don’t have to give that up at forty.

No card required · 14-day trial · Your data, exportable