What a client brings you
Their price, their stay, their acquisition cost: what a client really brings you, and how much to spend to find one.
What a client brings you
1,200USD
- Average stay
- 8 months
- What they bring per month
- $150
- Minus their acquisition cost
- $1,100
- Cost paid back
- In month 1
With a constant churn, the average stay is 1 ÷ churn: 10% leaving per month, 10 months. Every month gained on the stay brings in $150.
By average stay
What a client brings in, before and after their acquisition cost.
| Average stay | What a client brings you | Minus their acquisition cost |
|---|---|---|
| 3 months | $450 | $350 |
| 6 months | $900 | $800 |
| 9 months | $1,350 | $1,250 |
| 12 months | $1,800 | $1,700 |
| 18 months | $2,700 | $2,600 |
| 24 months | $3,600 | $3,500 |
- What a client brings per month: their price, minus payment fees.
- Their average stay: the one you enter, or 1 ÷ the share of clients leaving each month.
- The value: the month multiplied by the stay. The net value takes off what the client cost to win.
Frequently asked questions
Less than their net value, with a margin. The tool tells you after how many months they have paid back their cost.
Every extra month brings a full month: at 150 a month, four more months are worth 600.
It is not counted here: the “How many clients” tool calculates it.
- Rates benchmarkWhat a personal trainer costs, country by country
- Rate calculatorYour minimum rate, in your country
- Intake formThe intake form for a new client
- Weekly check-inThe weekly check-in, ready to send
- Instagram bio generatorThe Instagram bio for your coaching
- Cost of your toolsWhat your coaching tools cost you
- How many clientsHow many clients can you coach?
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